L’Oréal Motion-Based Kinect InstallationAdvertising Art, CGI
L’Oreal Middle East Virtual Happiness At Dubai Mall
Motion-Based Kinect Installation
Based on the great success of L’OREAL global campaign presented by Julia Roberts, we took the concept of happiness to a new virtual level. the experience lived through a 4k big screen & a Kinect motion sensor; where participants were able to interact with an immersive virtual garden and spread the magical sparkles from “La vie est belle” perfume in real time and take pictures and videos of their experience, moreover receive a photos along with their videos in real time! Hundreds of girls received videos and images emails, quickly the buzz was spreading on the social media. The activation took place at Dubai Mall, UAE
Client: UM MENA
Project management / Logistics: Outloud Media Dubai
Creative & Development: Hive Group for innovative communication.
Digital creative Director / TD: Sameh Al Tawil