Toyota is a company operated by Abdul Latif Jameel in Saudi Arabia. They offer vehicle sales and a distribution network that currently features outlets across Saudi Arabia. Catering to the needs of their guests, they are able to source and service over 1.2 million vehicles annually. The partnership between Toyota and Omnia has delivered various car launch campaigns and integrated advertising with ALJ League to help promote the brand.
Digital strategy, website creative, content strategy, video production, front-end development, Sitecore development and digital advertising.
Toyota’s influence in Saudi Arabia is bigger than any manufacture competitor in the Kingdom. together with Omnia Dubai & Hive Group for innovative Communication – Our challenge was to maintain this market dominance by strategically launching car campaigns throughout the year that engaged with the Saudi audience that would result in more sales. The campaigns would deliver various forms of digital output such as campaign microsites, promotional videos and digital advertising.