Amgen Biosimilars Holoscreen

Amgen is one of the world’s leading biotechnology companies. Amgen is a values-based company, deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses.

the Interactive Holoscreen projection allows an enormous 3D object to appear floating in midair creating a very futuristic look as it offers total transparency and can be used i conjunction with various tracking technologies as an interactive presentation solution using hi Tech. Game design engines, 3D simulations and Holoscreen technology.

More than ten visuals that are executed as tailor-made images using CGI and creative retouching; 3D modeling, texturing, lightning and color correction.

Amgen XGEVA became an award winner and took home three global awards; A Bronze Healthcare Advertising Award, a Silver GWA Healthcare Award, and a Gold award in the Comprix Awards 2018.

Credits:

Client: Amgen DE 2017 / 2018
Agency: Peix Berlin
Development: Hive Group for Innovative Communication
Digital Director: Sameh Al Tawil