KEC

“KEC Built of Knowledge”

An advertising campaign and Creative Idea for KEC (King Abdullah Economic City)
The Idea was to imagine and visualize The KEC geography changing according to the activities happening inside it
In one visual, we see the KEC forming a scientist in his lab (communicating and highlighting the chemistry research labs hyper-activity)and so on.
To Conclude, KEC is a city made of Knowledge such as Science, Finance, Education, Etc… and smart enough to change and develop itself according to what it’s made of.