Monster of Cards

Advertising Art, CGI

Monster of Cards

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Monster of Cards
Campaign Summary:

Sameh Al Tawil as creative director and storyteller, breathed life into LikeCard’s captivating Summer campaign titled “Monster of Cards” The campaign comprises a series of televisual vignettes that highlight the entertaining yet consequential repercussions of missing out on LikeCard’s 60 offers in 60 days.

Concept and touch Points:

The “Monster of Cards وحش البطاقات” campaign is ingeniously crafted to play with humor, suspense, and the element of surprise. Each ad story starts in a day-to-day scenario and spirals into a light-hearted yet thrilling experience when the mythical Monster of cards appears.

The star of the show, the Card Monster, is our harbinger of consequence, materializing when characters dismiss the ‘Sixty offers in Sixty days’ promotion from LikeCard. He transforms these non-believers into a physical representation of their doubt, serving as a vivid and humorous warning to viewers about the missed opportunity. This transformation cleverly serves a dual role; it symbolizes the consequence of not taking advantage of the offers and creates an engaging, dramatic plot twist that sticks in the audience’s mind.

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The Monster’s punishments range from turning a non-users /subscriber into a “watermelon”, a ‘thumb-sucking baby’ or a ‘helium balloon,’ comical yet impactful metaphors for the loss faced by the dismissive audience. Each ad concludes with the narrator urging viewers to download the LikeCard app, subtly driving home the message, ‘Play more, Pay less.’

Through this campaign, we have magnified the allure of LikeCard’s “Sixty offers in Sixty days” promotion and portrayed the brand as a hub of exciting deals that are too good to miss. Our approach interweaves creativity with clarity, ensuring the message is delivered engagingly yet straightforwardly. The result? A memorable, share-worthy campaign that stimulates viewers’ curiosity and incentivizes them to discover the enticing world of LikeCard.

The “Monster of Cards” campaign is a testament to our philosophy at HIVE Innovative Group; we believe that captivating storytelling coupled with creative ingenuity results in marketing magic.

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The creative vision for the advertisement was realized by Hive Innovative Group UAE, under the guidance of their Creative Director, Sameh Al Tawil. The project was directed by Abdulrahman Hamad, with Sherif El Hossainy as the Executive Producer and Shahd Harash as the Director Producer. The visual elements were orchestrated by Ahmed Thabet, the DOP, and Rana Tarek, the Art Director, with Abier Ansary handling the styling. The first Assistant Director was Talal Abd ElGhany. Post-production was handled by LZRD, with Mohamed Amir as the Editor and Ahmed El Gendy as the Colorist. Visual Effects were created by VOXELS. The musical score was composed by Ammar, and the sound mix was provided by The Garage with Hosny Ali as the Sound Engineer. The storyboard was created by Diggers. The cast was sourced by the Casting Director, Mostafa Hawary of Aliens. Leap Studios and George William were responsible for the Photography and Image Creation.


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