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Play More Campaign

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Play More Campaign

(Last Updated On: February 13, 2024)

🎤 🔥 LikeCard “Play More” Campaign Highlights:  🔥 🎤

Intense, cinematic Ramadan campaign unveiling a riveting story with a gaming twist
Exclusive digital presence across all major social media channels
Anticipated reach in the first week: millions of views, about 25% daily app installs increase during the campaign, about 1 million organic views, 98% positive sentiments around the brand!
this campaign is showcasing LikeCard’s commitment to delivering an unparalleled gaming experience within affordable prices as #1 eCards platform in MENA.

Achievements Unlocked: 🏆

Encouraging gamers to download and install the LikeCard app for an unforgettable gaming journey
Promoting cost-effective e-cards and virtual coins for extended playtime and endless enjoyment
Join us as we celebrate HIVE Dubai’s triumph in masterminding LikeCard’s “Play More” Ramadan Campaign 2023—where creativity, strategy, and the thrill of gaming collide to craft an unforgettable experience for gamers across the MENA region. 🎉

The Campaign idea, storytelling, art direction and production has been made in Hive Innovative Group in collaboration with our amazing Teams around the world.

(Last Updated On: February 13, 2024)


Credits:

Creative Director / Storyteller: Sameh Eltawil; Creative Agency: Hive Innovative Group; Director: Abdulrahman Hamad; Production: Wave Production; Starring: Klash, Ahmed Abu Elnasr (Nayif), Shahinda Shain (Reem); Cinematographer: Mohamed Tarek Deraz; Executive Producer: Sherif Elhossiny; Producer: Tamer Elhossiny; Head of Production: Hassan Elebrashy; Director’s Producer: Shahd Harash; Art Director: Rana Tarek; Graphic Design: Ahmed Abdou; Stylist: Abeer Ansary; Wardrobe: Refaat Abd Haleem; 1st Assistant Director: Talal Abd Alghany; 2nd Assistant Director: Habiba; 3rd Assistant Director: Yehya; Freefly Operator: Mohamed Lababidy; Focus Puller: Mohamed Saber; Gaffer: Qeshta; Grip: Hussen Hamdy; Production Team: Shady Alaa, Saad Rady, Omar Khairy, Yousef Tarek, Galal Saber; Location Manager: Mohamed Feshawy; Line Producer: Ahmed Alsayed; Editor: Kamal Elmalakh; Assistant Editor: Karim; Post Producer: Jazz Film; Colorist: The Post Brothers; Casting: Alien Casting; SFX Makeup: Main: Islam Alex, Zombie: Islam Salama & Fezy; SFX Team: Zeinab Gamal, Hussen Jamika, Mohamed Checko, Adel Ramdan, Fesal Ahmed; Zombie Makeup Team: Wael Abu Rea, Mostafa Arby, Ahmed Fezy, Ahmed Alaa, Amr Kny; Makeup: Mahmoud Morshed, Moustafa Ebrahem; Hair Stylist: Joe Dahab; VFX Team: Squid VFX Remon Raafat, Omar Najib, Yousef Mahmoud; Compositing Supervisor: Mohamed Ezat; Director of Photography: Omar Salah; Aliens Casting: Mostafa El Hawary, Mostafa Ofaa, Ahmed Ezz; Caravans: Walid El-Rees, Mohamed El-Rees; Operation Management: Wasal El-Rees; Wardrobe Provider: Refaat Abdel Hakim; Production: Ahmed Abdel Halim; Stylist and Costume Designer: Abeer Ansary, Wardrobe: Refaat Abd Haleem; Gaffer Light: Ahmed Gomaa; Lighting Master: Mahmoud Saroukh; Lighting Technicians: Hassan Mohamed, Osama Rashdy, Bilal Al-Rifai, Mahmoud Samak, Mahmoud Shkokou; Executive Director: Talal Abd Elghany; Assistant Directors: Rahaf, Ahmed Adel, Yehia Farag; Claquet: Mohamed Ahmed Abdel, Ghaffar; Photography and Making: Mohamed Neshat; Music video, audio team: Audio Producer: AMARAP; Composer: Ibrahim Awad; Mix and Master: The Way Studio; Audio Production Management: Badran Ramadan; Commercial Ad Music: Shasho; Sound Design: Garage Studio – Hosny Aly

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