Schweppes +C – OOH digital activation 2017

A Mixed reality OOH that integrates – for the first time in the region – CGI, Face tracking / recognition and real time motion capture in a marketing campaign. Hive Innovative Group Egypt, partners with Voxels Creative Production House and Outloud Media has launched “The Talking Fahd” for a big client like Schweppes Coca-Cola Middle East & UM MENA, one of Coca-Cola GB’s oldest brands, a real-time activation that’s all about the brand’s equity. This activation made its debut in a big mall in Dubai; was one of SCHWEPPES’s largest and most impactful all through its 200-year history. “The Talking Fahd”, one of Hive’s best recent works, and for the first time in the region, out to the public through a one of a kind technology that’s up to the minute and brand new to the eyes and minds of the Arab world – Human-centric Advertising and the future of advertising. Schweppes and Coca-Cola being a category leader didn’t give us anything but chills and A LOT of motivation to keep those brand names at the top and even add to their long history of successes and market leadership. For the first time in the region, we went on a mission that integrates some of the latest technologies these days; The Facial motion capture technology, NEURON body motion capture technology, and Unreal Engine in which the leopard was created.

Credits:

Client: Coca-Cola ME & UM MENA
Agency: Hive Innovative Group / Outloud Media
CGI: Voxels
Key visual Art: Yasser Khairat 
Digital Director: Sameh Al Tawil