Tornado VR Game

Tornado VR tour

Having been completely satisfied with our innovative ideas in the past, El-Araby came back for more. This time they wanted us to create an unconventional on ground activation for their electric water heater “Tornado” that educates consumers about their product in a new and engaging manner.
It’s a VR biking experience with simple winning and gems and points collection system,The user learn about the Tornado water heater products through a game-like experience and compete against time.Technology has completely revolutionized the act of biking and training indoors. Gone are the days of staring at a wall, aching for the VR-Game to conclude. Now, thanks to a growing variety of virtual biking technology, indoor biking sessions are eagerly logged in Strava and dare we say – fun.
Here at Hive Group for innovative communication, we’re committed to providing an indoor virtual experiences that doesn’t sacrifice a thing. That’s why our VR indoor bike experience, smart and non-smart alike, are customizable and compatible with all cycling apps. That way you’re free to apply the technology on marketing or OOH campaigns or train with the software that best fits you and your training needs.

SIMPLY CONNECT AND GO!

Our VR Bike feature integrated dual-band technology, for seamless connectivity to your cycling app of choice. Simply hop on, connect your app and go.

Credits:

Client: El Araby group
Brand: Tornado
Agency: Hive Group for innovative communication
Digital Creative Director: Sameh Al Tawil
Key Visual Art Director: Yasser Khairat