Total

” Fuel your life tanks” Advertising campaign concept for TOTAL 2011

The idea:
Total is not only a gas station, it’s a life station where you are able to shop, drink a cup of coffee or get a business services.

TOTAL life station.

TBWA Advertising Agency in Cairo hired me to come up with a new idea for TOTAL Gas Stations in Egypt, in order to reposition the TOTAL brand as lifestyle station, where people get a full-service as well as their cars.

Credits:
Agency: TBWA
Creative Director: Sameh Al Tawil
CGI: Mostafa Zaki & Sameh Al Tawil